Entrepreneurship and Creating Rituals Podcast | Almost 30

Ep. 252 – Sara Panton on Entrepreneurship, Creating Rituals + The Science of Essential Oils

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Today we are talking all things essential oils with the CEO of Vitruvi, Sara Panton! Vitruvi started as a passion project by Sara and her brother after Sara decided to leave medical school. They committed to many late nights while working multiple jobs. By combining Sara’s background in medical anthropology, her love for the science of scent, and her brother’s entrepreneurial skills, they’ve developed a line to complement your daily rituals. Sara shares the advice she’d give to someone pursuing their passion while still in their career.

In our conversation, Sara explains the science behind scent and our limbic system, and why smells can trigger memories. She dives deep into the history of essential oils, how they are created, and why they have such a positive effect on our emotions and immune system. And of course, we had to ask… which oils are best for blemish spot treatments, high stress, and what’s the sexiest scent!

We also talk about:

  • Face tools for skin beauty
  • Products to use for cystic acne
  • Carrier oils vs. essential oils
  • How Sara cares for herself as an entrepreneur
  • Why Vitruvi doesn’t promote ingestion of E.O.
  • How to be safe while using oils
  • What L&K eat in a day


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Remember: this post is for informational purposes only and may not be the best fit for you and your personal situation. It shall not be construed as medical advice. The information and education provided here is not intended or implied to supplement or replace professional medical treatment, advice, and/or diagnosis. Always check with your own physician or medical professional before trying or implementing any information read here.

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We're Krista + Lindsey. Co-hosts of the Almost 30 Podcast, entrepreneurs, creatives, community leaders, best friends, wellness-obsessed spiritual seekers, alien lovers...and always ch-ch-ch-changing. We're excited to have you here. If you're enjoying these posts, check out our podcast, our story, and find more education in our shop!

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