Podcast Swaps: This Is How To Grow Your Audience

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Krista Williams and Lindsey Simcik of Almost 30


Podcast swaps will help you gain new listeners and grow your audience and community. From how to pick a show to the pitching process, here is everything you need to know about podcast swaps.

In This Post You’ll Learn:

  • What are podcast swaps?
  • Why do a podcast swap?
  • How to pitch a podcast swap?
  • Examples of our podcast swaps
  • How to expand your audience

What Are Podcast Swaps?

Are you doing podcast swaps?

If you’re not familiar with the term, it’s essentially when two different podcasters have each other on their respective shows and deliver different recorded episodes to their audiences. 

The two hosts take turns interviewing each other so that each of their audiences has the opportunity to learn about the other host and their show. Smart, right?!

We have done podcast swaps with a ton of our guests, like Ashley Hesseltine and Rayna Greenberg from Girls Gotta Eat, and Natalie Ellis and Danielle Canty from BossBabe (what can we say — we adore other women duos!). 

In the past, we have recorded around one hour for our show and then another hour-ish for their show. The time can vary depending on you and your fellow hosts, and it doesn’t even have to be on the same day (follow what works best for you). 

Why Do A Podcast Swap?

So, why do a swap? Well, it’ll help you grow your show, as it opens doors to potential new subscribers. You can pick up new listeners on the other host’s show and voila — your community and downloads will grow! 

Tip: For the most part, your listeners know what to expect from your show, so feature guests that will resonate with them, and not just because you want to successfully do a podcast swap. To put it simply, a show that has content that attracts a similar audience will do well in numbers, and you’ll likely be able to naturally connect with the other host.  

Three Things To Know Before You Pitch To Do A Podcast Swap…

1. Highlight Your Similarities

When pitching to a podcast swap, consider highlighting the similar topics of conversations your show and theirs have in common. Though having diverse viewpoints and varying perspectives is great, you want to ensure your values and brands fundamentally align. 

2. Review Their Sponsors

It’s also helpful to know if the show you’re collaborating with has like-minded sponsors. It’s such a bonus if your listeners find value in their partners, and chances are, if you are working with a compatible podcast, they will! 

3. You’ll Expand Your Audience

Ultimately, podcast swaps are wonderful because they’re a natural way for you and your fellow hosts to reach new listeners. Plus, you’ll foster relationships with fellow podcasters in the field (the more you chat, the more you’ll get to know each other)! 

It’s really a win, win for everyone!

If you loved learning about podcast swaps, there’s plenty more where that came from! Launch, grow, and monetize your podcast with our Podcast Pro program — you can learn more about it here. Did we mention we also offer 1:1 coaching calls? If you want specific advice to help support you and your show, book a coaching call with us here

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We're Krista + Lindsey. Co-hosts of the Almost 30 Podcast, entrepreneurs, creatives, community leaders, best friends, wellness-obsessed spiritual seekers, alien lovers...and always ch-ch-ch-changing. We're excited to have you here. If you're enjoying these posts, check out our podcast, our story, and find more education in our shop!

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We're Krista + Lindsey. Co-hosts of the Almost 30 Podcast, entrepreneurs, creatives, community leaders, best friends, wellness-obsessed spiritual seekers, alien lovers...and always ch-ch-ch-changing.

We started this show on our messy closet floors, and now here we are four years later with a top 50 podcast and a community of millions. We’re here to be your guides, friends, and virtual bff’s — and to remind you that you are here for a purpose, and that you’re never alone. 

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