Have you ever wondered about the relationship between SEO and podcasts? According to Podcast Insights, there are over 48 million podcast episodes in the world, which means you’ll want your people to find you and hear your message. That’s why it’s so important to consistently practice the best SEO strategies!
SEO stands for “Search Engine Optimization” — essentially, the better your SEO practices, the higher your content will rank on search engine platforms (like Google and Pinterest), and the more likely people will be able to find your show!
In This Post You’ll Learn:
- Why choosing the right name for your podcast is important
- How to utilize descriptions and categories for maximum optimization
- The best SEO strategies for your episode titles
- How diversifying your platforms helps SEO
If you have a podcast, you likely have a beautiful message that you want to be heard! One of the best ways to have your voice heard by your audience is to optimize your show so that it ranks high on search engine sites. By improving the quality and quantity of your content, like your website or podcast, you can increase and drive traffic to specific pages or episodes.
Optimizing your podcast for search engines can help your podcast stand out on platforms and hook potential listeners (yay!). Not to mention, there are ways to optimize your podcast before you even upload it to your hosting platform.
We are so excited to share with you our best strategies to optimize your podcast (and website), so you better understand the relationship between SEO and podcasts.
Here Are Our Four Top Tips To Optimize Your Podcast’s SEO
1. Choose The Right Name For Your Podcast
When deciding on the name of your podcast, there are a few things to keep in mind.
Do your research and check that no one else has the same title or something similar. You’re original and you want your podcast name to be reflective of that. Plus, when people search your podcast, having a unique name will ensure yours is the only one that appears.
Also, check that the domain is available — even if launching a website isn’t a priority now, you’ll likely want to later, as you continue to develop your brand and expand your mission.
Bonus Tip: Don’t use the name “podcast” in the title. This is because your podcast will grow into a larger brand, and you’ll want the title to represent your full brand. Your audience already knows they’re listening to a podcast!
You can read more about how to choose the right podcast name here.
2. Utilize Descriptions and Categories
In your podcast descriptions, you’ll tell potential listeners what your show is about and how it will enhance their lives. You’ll want to keep your description short and sweet (think 1-2 sentences), so get specific and make an impression.
Descriptions are important for SEO. Add detailed text and include keywords similar to those in your podcast title and publisher name. Just be careful to not overstuff your description with too many keywords — it’s unnatural to read and Apple may actually remove your show.
On Apple, you can choose 3 categories for your show to be listed in. While you may feel called to choose a more uncommon category for a chance of ranking higher, this could be a disservice to your audience and show, since listeners will browse categories based on their curiosities and interests.
You want to attract an audience and community that will really resonate with your message!
3. Optimize With Episode Titles
Here are some things to keep in mind when naming your episodes:
- Think about what topics are trending and are relevant in the news and culture right now. Then, incorporate those buzzwords in your title.
- Put relevant guest names/ topics at the beginning of your title.
- Don’t be afraid to get specific — using specific keywords can increase your likelihood of downloads by 3 times!
- You don’t need to include the episode number in your title (it doesn’t provide much value to your listeners).
4. Diversify Your Platforms
While you don’t have to be on every social media platform if they don’t align with you, your brand, and/or your target audience, it is useful to utilize a website and/ or Pinterest to drive traffic.
On your website, you can have an “Episodes” page (see ours here). Also, a website really shows the world you’re professional and deserve to be taken seriously.
We can’t talk about SEO and podcasts without bringing Pinterest to your attention. Pinterest is a site that many business owners overlook. It’s a search engine, which means content will continue to be found for years, unlike on other social media platforms like Instagram or Facebook.
Pinterest’s algorithm isn’t as advanced as Google, so it’s easier to rank if you include keywords on your images, titles, and description. Just add a link to your pin and voila, you’ll be driving traffic to your show and/or website in no time.