We had the pleasure of sitting down with BossBabe founders, Natalie Ellis and Danielle Canty, to discuss all things podcasting and starting a brand. We explore topics such as business partnerships, work/life balance, emotional work, setting intentions, and more! Listen to our full episode with Natalie Ellis and Danielle Canty for more.
In this post you’ll learn:
- How to openly communicate with your business partner
- Why setting an intention for work will always pay off
- Ways to better your podcast community relationship
- Different ways to stay organized in your brand
- Why collaborating with the podcast community is so beneficial
What happens when you put two duos of successful podcasters and female entrepreneurs together in a tell-all episode? Tons of valuable inside information you don’t want to miss! Luckily, we’re sharing everything you need to know from our episode with Natalie Ellis and Danielle Canty, co-founders of the BossBabe female empowerment community and co-hosts of The BossBabe Podcast.
We had so much fun chatting with these two. It’s not every day you get to sit down and connect with women who inspire you and can truly relate to what you’re going through in life and in business. We had tons of laughs but we also had many “AH-HA!” moments and tangible takeaways to implement into our business.
We love an authentic women-supporting-women experience, and Natalie and Danielle have become wonderful friends and confidants since teaming up for this episode!
Nothing was off limits, and we got super personal (you know we keep it real) as we explored what it looks and feels like to lead a top 50 podcast, take care of our mental health, build a brand, and navigate being first-time entrepreneurs.
We also discussed a bunch of valuable ways to expand and grow your podcast — where are our current and future podcasters at? This info was too good to keep to ourselves, so we’re going to highlight tips and key takeaways from the episode in this blog.
Communication + work and life balance
Right off the bat, we wanted to discuss how Natalie and Danielle go about maintaining both their friendship and their professional relationship.
Not only does this dynamic relate to us personally, but we know that many of you are starting your own podcast or brand, and may be doing so with a friend or partner!
We agreed that the key to keeping these relationships strong and unified is clear and frequent communication.
We discussed how we intentionally set aside time to learn each other’s communication styles. We’ve learned (the hard way at times) that what makes sense to you may not necessarily make sense to someone else.
Even the closest of friends with the tightest bond can have different perceptions of goals or tasks, and it is vital to acknowledge the differences in one another’s thought processes so you can adjust accordingly.
This goes hand-in-hand with self-work. We’re constantly going to grow and reflect on our own habits and thinking patterns. In this case, self-improvement not only helps you become more in tune with your intuition and voice, but it can also bring you and your partner or best friend together.
Colliding the worlds of friendship and business can be exciting, but it takes a lot of work if you want to benefit your brand. The good news is that it pays off, and we are living proof of it!
Be mindful and set an intention
At Almost 30, we are insistent that setting a mindful intention for your podcast and brand is the first step if you want your business to grow and thrive. In this episode with the BossBabe founders, intention became a noteworthy topic.
We asked Natalie and Danielle how setting their intentions for their brand made a difference in where they are today, and their responses were so insightful.
One key point: setting up your goals for the long run rather than being short-sighted and focused on instant gratifications can be so rewarding for your business.
We have always emphasized how patience is key when it comes to building and growing your podcast, so looking at your intentions through this lens can truly be a great way to push forward and secure your business’ success.
Remember, what’s meant for you will come to you!
Interact with your listeners from the start
We also talked about the importance of interacting with your listeners, especially on social media. Taking the time and energy to really get to know your audience, and let them get to know you, has made all the difference in the growth of Almost 30.
Our community is so special to us and for almost five years we have made sure to engage as often and personally as we can with our community.
Whether you have 100 or 100,000 listeners, make sure you are giving them an intimate and fulfilling experience with your brand from the start.
Being loyal to your listeners is not only rewarding for them, but it also means that they are going to be loyal to you and will likely even share your podcast with those around them!
Process how you feel before putting it all out there
Speaking from personal experience, we have learned a lot through sharing essentially everything in our lives on Almost 30. I think one of the most important things now is making sure that anything we share, especially when it involves important relationships in life, is something that we have processed and healed through first.
As a podcaster, it’s beyond important to speak truthfully about your life experiences, but only after you’ve had time to reflect on how those experiences made you feel. Not doing this can cause you to speak from a place of pain or confusion and that can lead to saying things you may not actually mean.
Taking the time to really sit with your feelings so you can speak on them in a way that’s more focused and less driven by the intensity of undissected feelings is important because when you put something on the internet it kinda stays there forever…
Review your numbers
At Almost 30, we are always utilizing data and analytics to better inform our business decisions.
When you’re starting out your podcast, checking your numbers is so important! You always want to know what it is you’re doing right and what maybe isn’t working out.
Look at your podcast numbers to see what the most popular topics were, what titles they had, and any commonalities between them.
Tracing the common thread between your popular episodes gives you leverage to lean into, so if you’re not reviewing your downloads and analytics for themes of what your audience is loving the most, WYD? Get on it, friends!
Collaborate within the podcast community
Another hot tip we share is to collaborate with other podcasters! Get together with other up-and-coming podcasters who are aligned with your brand (for example, this awesome collab with BossBabe) and interview each other or swap podcasts just like we did.
Find other podcasters in your niche and reach out to explain why combining forces could benefit both of your communities. This will also form valuable relationships with other people who are passionate about the same things you are.
Collabs are great because they’re a win-win for both parties — you get to discuss what you love talking about and get new ears listening to each others’ shows. Let’s hear it for abundance mindset, shall we?!
This is truly such a perfect way to grow your audience, swap tips and tricks with other podcasters, and even network. It’s fun, free, and the results are always incredible!
Are you organized?
Here is the last piece of advice we want to leave you with:
Organize your podcast down to the details.
This will make your life easier as your brand grows and it’ll help your listeners feel in the know. This can definitely be easier said than done, but believe me when I say the results pay off. Nothing good comes easy!
The most important thing that you can do with your podcast is to stay consistent, especially when it comes to publishing content. If podcasting is your side hustle, then let me just tell you planning your time consistently is IT.
Time management is everything when you’re juggling a full-time job and launching a podcast, and we know because we’ve been through it!
We use time-batching throughout the week to dedicate each day to one specific part of the business so we as a team know exactly what the priority is. Being clear with what your priorities are can ease the chaos of your daily tasks, and also bring the needed clarity in order for your team to succeed alongside you!
Want to learn from from us and the geniuses behind BossBabe?
Want to learn how to create and launch your dream podcast?
We got you! We collaborated with BossBabe to create an entire Masterclass on podcasting for The Société, their online community for female entrepreneurs to connect, build, and grow. Here you’ll find all things how-to for launching and growing a podcast and brand.
In this super affordable Masterclass you can learn if podcasting is right for you, all the tech and tools you need for your podcast, how to nail a successful launch with creative marketing, and so much more!
For just $37, you’ll get access to the full Masterclass, plus all the support and resources inside The Société — 4 live group coaching calls with Natalie and Danielle each month, community connection, and a network of entrepreneurs.
We are so excited to share this with you guys and to be working with BossBabe on this amazing project, and we hope you enjoy this class as much as we enjoy helping you through your podcasting journey!
Listen to our full crossover episode with BossBabe founders Natalie Ellis and Danielle Canty below. And as always, make sure you’re following us on Instagram @yourpodcastpro so you don’t miss out on exclusive content and updates!