One really important aspect of having a pod is writing your show notes. Show notes may not sound as exciting as building your website or posting on Instagram, but they’re key for getting listeners to find and understand your show — and want to tune in!
Your show notes are an extension of your podcast. They should be compelling and fit your brand voice and be clear and concise at the same time.
Your show notes are a great opportunity to highlight standout moments in the episode, give love to your sponsors, and drive traffic to your website.
Here are some things to include in your notes:
- Quick episode recap with 3 – 5 bullet points on key topics and takeaways
- References from anything you mentioned in the episode such as an article, product, or past episode you shouted out
- Discount codes or affiliate links to sponsors if applicable
- Link to your website and any other brand initiatives you want to promote
- One great “pullquote” you can highlight in the text that summarizes the episode’s purpose. You can also use this quote to create a shareable graphic for your social channels.
Check out an example of our show notes:
Are you looking to connect with people through dating, making new friends, or networking? Today we are joined by former Chief Brand Officer of Bumble, Alex Williamson, to discuss what makes Bumble different from other social and dating apps. As a company, they value kindness and respect, and empower women to make the first move.
Alex describes how Bumble ensures that their users have a positive experience and feel safe. For example, they are taking steps to criminalize the sending of lewd pictures. She gives tips for creating a profile, like avoiding group pictures, and the importance of showcasing who you are to avoid heartache. We love and appreciate how Alex really dives into the issues with online dating, outdated gender norms, and how you can find true connection (friendships and relationships!) through the use of Bumble.
We also talk about:
- Feeling empowered in relationships
- Advice to avoid abuse from dating apps
- Respectful & compassionate dating
- Bumble BFF & Bizz
- Favorite stories from couples who have met on bumble
- Establishing a strong brand voice
- September 18th: Nashville with Julie Solomon
- September 19th: Nashville with Dr. Josh Axe
- October 3rd: NYC with Nikki Glaser
- October 4th: NYC with Erin Claire Jones
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- Dr. Roebucks | Visit sephora.com and search for Dr. Roebucks
- Buffy | Go to www.buffy.co use code ALMOST30 for $20 off
- Chosen Foods | Use code ALMOST30 for 50% off atchosenfoods.com/almost30
Time batching is a super effective way to write your show notes. Set aside some time (without interruptions!) once a week to write all your show notes for upcoming episodes. That’s how we always did our notes and now how we work with our team. It makes life so much easier!
Looking for more guidance to optimize and launch your podcast? We cover everything you need to know (from show titles, to podcast art, to recording) in the PodcastPro Idea To Launch Course.