One of the most exciting times for your podcast is when you’re ready to launch! This time is key because it’s when you introduce your show to the world. You’ve put your heart and soul into this podcast and it deserves the best debut possible. That’s where marketing comes in!
In this post you’ll learn:
- Why it’s important to provide a show trailer for your podcast launch
- What it means to have a call to action
- How to get your friends and family involved in your podcast launch
- How to go about collaborating with other podcasters
- Ways to use social media in a natural yet effective way
We’re sharing our 5 best tips to market your podcast at launch. These were huge for us when we launched Almost 30, and they’ll make your podcast a success too!
1. Create a trailer to introduce listeners to your show
It can be 2-3 minutes long and it should give listeners an idea of what your show is about and what you’re about. Highlight future guests, episode topics, and include a strong clip. Entice them and leave them wanting more!
2. Have a clear call to action in your episodes
Ask your audience to subscribe, rate, and review the podcast within each episode.
3. Mobilize your friends + family to spread the word about your podcast launch
Don’t be shy! Send a mass email to your loved ones about your podcast launch. Ask them to share the news on social media and spread the word to their friends, co-workers, neighbors, their barista…whoever! Your friends and family want to support you!
4. Collaborate with other podcasters as you launch
Think of fellow podcasters who you admire and have them on your show. You can also go on their shows and cross-promote both podcasts. Aim for podcasts that have similar listener demographics, and audience sizes as you.
5. Leverage organic social media
Most of us are on Instagram all the time, so why not use it to expand your reach? Create a dedicated Instagram account for your show and curate content around the topics you discuss. You can also share behind-the-scenes looks at your podcast launch creation process to give listeners a peek behind the curtain.