Ep. 150 Turning a 401k into Rosé: The Wild Story of Founding Bev & Creating a Brand Dedicated to Female Empowerment with Alix Peabody

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Alix Peabody founded Bev, the rosé “made by chicks” and drank by, well, anyone who enjoys a tasty rosé wine!

We admire the way that Alix walks the walk and talks the talk, nurturing Bev into not just a beverage company but also a mission-driven brand dedicated to female empowerment. Her story is wild, and she’s been a mentor to us over the past few crazy months. She’s helping us grow and spread our wings – and we know she’ll be an expander for you too!


We discuss…


  • The Bev mission statement
  • Going on destination first dates (like Hawaii with a guy you’ve never met before)
  • How the male-dominated social scene in college led Alix down the path to starting Bev
  • Experiencing ovarian torsion
  • Creating the first bar designed with women in mind
  • Investing her 401k into rosé
  • Finding a wine supplier on Hinge
  • Attending four high schools in three countries
  • The loophole that allows Bev to sell wine directly to consumers, without a distributor
  • What people don’t see in building a business
  • Working in and running a business with radical transparency
  • Knowing your worth


  • Want to try Bev? Use code ALMOST30 for 10% off an order of $50 or more! | drinkbev.com
  • Instagram | @alixpeabody
  • Twitter | @alixpeabody
  • Join Lindsey + Krista on tour | almost30.com/tour
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We're Krista + Lindsey. Co-hosts of the Almost 30 Podcast, entrepreneurs, creatives, community leaders, best friends, wellness-obsessed spiritual seekers, alien lovers...and always ch-ch-ch-changing. We're excited to have you here. If you're enjoying these posts, check out our podcast, our story, and find more education in our shop!

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