Building a Business with Purpose

489. Building a Business with Purpose

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“Be bold, tenacious, and resilient.” Ashley Nickelson had no idea that her parent’s childhood mantra would eventually take form as an edible snack. But when Ashley’s parents’ lives were tragically struck by a rare form of cancer, she found solace and purpose in making nutritious snacks to nourish them. The idea snowballed into a full-blown movement: BTR Nation. The protein bar that’s actually good for you. 

Ashley Nickelson Reveals the Brand Backstory to BTR Nation & Shares Why She Created Protein Bars with a Purpose

If you’ve been itching to bring your business idea to life but have no idea where to start, Ashley’s story is all you need to dust off your business plan and get out of your own way. Or, if you’re simply looking to uplevel your nutritional knowledge and have your snack cabinet on fleek for the year ahead, tune in. 

“Know that you’re going to get a lot of nos, but that there’s always a yes on the other side. Try to stay even-keeled on the journey between them.”Ashley Nickelsen, BTR Nation

We also talk about:

  • The facts on sugar 
  • The story of BTR 
  • Advice for budding entrepreneurs 
  • Moving from comparison to motivation 
  • The superstar ingredients that make BTR different
  • Building community and connection in a brand 

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We're Krista + Lindsey. Co-hosts of the Almost 30 Podcast, entrepreneurs, creatives, community leaders, best friends, wellness-obsessed spiritual seekers, alien lovers...and always ch-ch-ch-changing. We're excited to have you here. If you're enjoying these posts, check out our podcast, our story, and find more education in our shop!

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We're Krista + Lindsey. Co-hosts of the Almost 30 Podcast, entrepreneurs, creatives, community leaders, best friends, wellness-obsessed spiritual seekers, alien lovers...and always ch-ch-ch-changing.

We started this show on our messy closet floors, and now here we are four years later with a top 50 podcast and a community of millions. We’re here to be your guides, friends, and virtual bff’s — and to remind you that you are here for a purpose, and that you’re never alone. 

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