Today on the podcast our good friend, Tero Isokauppila, one of the founders of our favorite mushroom company, Four Sigmatic, joins us. Tero melts our hearts and our brains every time we hang., He recently came out with his second book, Santa Sold Shrooms. His company, Four Sigmatic, is a mushroom brand that has people all over the world obsessed with the everyday magic of mushrooms and what they do for vitality and health. We talk about what Tero has been up to recently, (he bought a ghost town!) and what having a company has taught him, especially in receiving customer feedback. We also talk about creating a good, comfortable culture in business + life, what the mushroom growing process is like, and we get a good laugh in about gifts that people send Tero. Tero also gives us the details on his new book, Santa Sold Shrooms, and what sparked the idea to write it.

We also talk about…

• Tero’s Ted talk addiction
• Four Sigmatic’s success + growth
• Tero being recognized in public
• The Four Sigmatic mushroom bus
• Famous mushrooms
• Holiday’s that have different meaning than we know
• Staying balanced
• Providing long term value + meaningful content

Resources:

• Learn more: teroisokauppila.com ; foursigmatic.com
• Instagram: @iamtero ; @foursigmatic
• Read: Healing Mushrooms ; Santa Sold Shrooms
• Listen: Almost 30 episode 82 with Tero
• Learn more: yourpodcastpro.com

Upcoming Events:

• Almost 30 Tour | December 4th, Vancouver
• Almost 30 Tour | December 6th, Vancouver

Sponsors:

• Nutribullet | Use code ALMOST30 for 25% off at nutribulletbalance.com
• Thrive Market | Use code ALMOST30 to save 25% off your first order at thrivemarket.com/almost30
• Brooklinen |  Get $20 off AND free shipping when you use code ALMOST30 at brooklinen.com
• Skinny Dipped | Use code ALMOST30 for 20% off at skinnydipped.com
• Outdoor Voices | For 20% off your first order of $100 or more, visit OutdoorVoices.com/almost30 and enter ALMOST30
• Honeybook | Use code ALMOST30 for 50% off the first year of Honeybook at honeybook.com