Jordana Abraham is one-third of the founding team behind OG online humor and content brand, Betches. K + L visit their New York headquarters for this one, as Jordana walks through how a parody blog they started in college has grown into a full-blown media empire.
Jordana Abraham Walks Us Through the Brand Building Backstory of Betches
We talk about team dynamics and the delicate dance of dividing up business responsibilities amongst friends, and unpack the team’s shift into podcasting as a means to have deeper conversations about the world around them.
“So many people want to find closure with the other person, but really, it’s much more about closure with yourself.” – Jordana Abraham, Almost 30 Podcast
Jordana is a breath of fresh air, a reminder that, considering the many stressors around us at any given time – we shouldn’t take ourselves too seriously. We are here to laugh and to love abundantly. And sometimes that means memes.
We also talk about:
- Balancing the Betches empire
- Team dynamics working in a trio
- The beginning of Betches
- What makes a good podcast?
- The meaning of a meme
- Launching a product
- Taking constructive feedback
- The worst happy birthday text
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- Instagram: @jordanaabraham
- Oversharing Podcast: betches.com/podcast-channel/oversharing
- Betches: @betches
- Faux Pas: @drinkfauxpas
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Almost 30 is edited by Crate Media.