The Importance and Impermanence of Your Feelings | Almost 30

Ep. 137 The Importance and Impermanence of Your Feelings—A Conversation on Mental Health with Founder Jen Gotch

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Hey, We're Krista & Lindsey!

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Jen Gotch walked in for this episode wearing the most beautiful, colorful, happy dress: exactly what you’d expect from the creator of, an inspiring + positive lifestyle brand that’s grown tremendously since it began as a one-of-a-kind hair accessories company.

Jen is very transparent about how she is feeling on her good days and her bad days (which you know if you follow her on Instagram @jengotch). Jen is open about the mental health struggles she’s dealt with throughout her life, and she has been diligently learning to get closer to who she really is and care for herself – all the while building this incredible brand.

If you want to join in on this conversation, head over to the secret Facebook group!


We talk about…


  • Social media
  • Needing to leave the place you grew up
  • Learning to own your creativity
  • Starting in LA as a prop and food stylist
  • Launching as a side project
  • The difficult transitional period that is your 20s
  • Emotional intelligence + becoming self-aware
  • Finding a therapist (get help finding one for you at Advekit)
  • What fuels Jen’s creativity
  • Getting dressed makes you feel better!
  • How social media changed
  • Creating a unique planner
  • Jen’s relationship with spirituality
  • When & why Jen sold her company
  • Celebrating 10 years of
  • Supporting a brand you can connect with
  • Jen’s advice for others struggling with anxiety
  • The difference between self-deprecating or self-soothing and self-care



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We're Krista + Lindsey. Co-hosts of the Almost 30 Podcast, entrepreneurs, creatives, community leaders, best friends, wellness-obsessed spiritual seekers, alien lovers...and always ch-ch-ch-changing. We're excited to have you here. If you're enjoying these posts, check out our podcast, our story, and find more education in our shop!

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