Ep. 115 Follow Your Gut: Turning $600 into a Multi-Million Dollar Brand – with Daina Trout, CEO & Co-Founder of Health-Ade Kombucha

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We like highlighting the stories behind the brands we love. That’s why we reached out to Daina Trout, the coolest Co-Founder in the land + the CEO of Health-Ade. She has an incredibly interesting, grass roots story – and she’s raw + honest about the struggle that all entrepreneurs experience along that journey.

Daina started Health-Ade Kombucha in 2012, alongside her husband and best friend. She was working in corporate America when she decided to pursue her passion for “real” food and develop the best-tasting, highest quality kombucha on the market. Under her fearless leadership, Health-Ade has grown from a small production, artisanal item made in a tiny apartment and sold at local farmers markets into the fastest growing brand in the category, now available in more than 12,000 stores and restaurants nationwide.

We talk about…

  • Create & Cultivate
  • Daina’s story
  • Why kombucha?
  • The struggle of starting a business
  • Keeping up with demand
  • Forcing yourself into the unknown
  • Tapping in to intuition
  • The ups + downs of starting a business with your husband + best friend
  • Why people invest in you
  • Women need to acquire more capital
  • Taking a 60% pay cut (and why it was a bad idea)
  • The kombucha scandal
  • What it means to make fermented food
  • Hitting goals
  • New flavors on the horizon

 

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We're Krista + Lindsey. Co-hosts of the Almost 30 Podcast, entrepreneurs, creatives, community leaders, best friends, wellness-obsessed spiritual seekers, alien lovers...and always ch-ch-ch-changing. We're excited to have you here. If you're enjoying these posts, check out our podcast, our story, and find more education in our shop!

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