Summary:
In this blog post, we go through some of the reasons why people have yet to secure their dream sponsors and the ways in which they can overcome related roadblocks!
You probably know that sponsorships are HUGE for making your podcast into a successful biz. That’s honestly where a lot of the money comes from! Choosing what sponsors to work with is key, and we bet you probably have a brand or two in mind that you would LOVE to collaborate with
In this post you’ll learn:
- What is Podcast Pro
- How to secure your dream sponsors
- The way to identify your dream sponsor
- The best pitching practices
- How to overcome imposter syndrome
- What to include in your media kit…and more!
We want to know who your dream sponsor is… and why you haven’t pitched them already?!
Seriously, what’s holding you back from reaching out TODAY? You’ll always come up with reasons to talk yourself out of big dreams, which is why we’re here to help you overcome imposter syndrome, all while monetizing and growing your podcast.
Our 6-week Grow & Monetize Podcast Accelerator is back this fall (more enrollment info soon!), and we want to curate it just for you. That’s why we’re asking you to respond and tell us what’s on your heart and mind. Why don’t you have that dream sponsor secured yet?
If you’re unsure, you’re not alone.
These are three potential reasons why many people have yet to go for their ideal sponsor.
Do any of these resonate with you?
1. “I don’t know who to pitch.”
The sponsors you choose to work with should be an extension of you and your brand. Make a list of 10-20 brands you use in your daily life. We’re talkin’ from your toothpaste and hair brush to your favorite type of tea and bed sheets.
This may sound silly, but writing out brands you already know and love will allow you to confidently and authentically speak to their value. It’s important to recommend products you genuinely care about and support!
2. “I don’t know how to prepare a pitch.”
First thing’s first: Prepare your media kit. A media kit should feature all of the information a brand would potentially ask for, such as your download numbers, reach, podcast topics discussed, podcast release frequency, and your bio.
Once that’s prepared, send your email pitch! It’s not as scary as it sounds, we promise. Tell the brand who you are and give them a look into why they should want to work with you. Don’t forget to attach your media kit and send any direct links to your show and website!
3. “I don’t know what to do after I pitch”
Ah, here comes the fun stuff. You’ll want to create a contract for both parties to sign (we use HelloSign). Also, you’ll want to create an invoice. To do this, we can’t recommend HoneyBook enough. We love them because they handle everything you need for your business, like invoicing, project management etc.
They just so happen to be one of our partners too, so use code ALMOST30 here to get HoneyBook for $1 per month for the first six months.
Lastly, you’ll want to provide them with a partnership form, so you can gather all the necessary information needed for the ad spot — think brand name, logo, timeline for the ad spot, etc. Google Sheets works great!
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