Tone It Up Co-Founder Katrina Scott on Kindness In Business

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Kindness is often overlooked as a priority for business, but for Katrina Scott, co-founder of Tone it Up, embodying sincerity is part of her entrepreneurial DNA. In her ever-evolving mission to help women feel good in the body that they’re in, she’s founded a mega-successful fitness community and the Live Beautifully podcast. Katrina is proof that you can win with kindness.

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In This Post You’ll Learn:

  • Who is Katrina Scott
  • How Katrina Scott embraces her empathy in business
  • What Katrina Scott fears the most
  • Why Katrina Scott suffers from imposter syndrome
  • What it means to be a woman in business
  • The importance of her multi-faceted identity

Who Is Katrina Scott?

Katrina Scott, Tone It Up

The co-founders of Tone It Up, Katrina Scott and Karena Dawn created a global fitness community for women, the leading fitness app, Studio Tone It Up, and clean, plant-based nutrition products that are available in every Target worldwide. Katrina Scott is also a mama, the podcast host of Live Beautifully and so much more. Check out Katrina’s website here to learn more about what is going on in her world! 

Katrina Scott On Embracing Her Empathy

Katrina Scott shares how hard it has been to be an empath while building a business. She is such a nice woman and for a long period of time, she felt that her kindness was looked down upon.

Actually, she bought a book to help her toughen up, but when she posted it on Instagram, many of her followers encouraged her to stay exactly as she is. Their supportive messages reminded her that she didn’t need to change or forgo her kindness in order to build a successful business and be taken seriously.

Katrina Scott now knows that you don’t need to be anything other than yourself. If you feel like you have to change yourself, then whatever your changing yourself for isn’t meant for you.

“There are certain situations where you have to stick up for yourself and be more assertive than you have been in the past, but you can still be your authentic self. I know authenticity is thrown around, but really, truly just be you. And if it doesn’t work out, it worked out for you.”

Katrina Scott on Almost 30

The things that we sometimes think that we want and don’t get end up receiving are truly such blessings. Plus, staying true to who you are is setting an important precedent for how businesses could better be run. Business is such a male-dominated field, but that doesn’t mean women have to alter their personalities to match men.

In fact, Katrina agrees that the way in which business is handled will slowly change when women support other women by embracing who they fully are.

Katrina Scott On Identity

Katrina Scott shares how one of her biggest fears is that her identity will only ever be associated with Tone It Up. She knows she is allowed to do more than one thing and encourages all women to do so, should they feel called.

Katrina wants women to know that they’re not stuck and that they don’t have to be that one thing. Don’t become trapped by the fear of what people will say… because they will say it.

You’re allowed to pursue anything that you want — you’re allowed to try! How are you supposed to know if you like something if you have never tried it before?

She loves more than anything being involved in fitness and art and being a mom. Every single woman wants to be known for their multidimensionality, so if you’re longing to do something, allow yourself to evolve and do it.

The only constant in this life is change. Allow this notion to liberate you and go for it!

Recently, Katrina launched a podcast, Live Beautifully. She explains how as a podcaster she has suffered from imposter syndrome.

She knows that she feels this way because it is something new for her, but that it doesn’t mean it’s not meant for.


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We're Krista + Lindsey. Co-hosts of the Almost 30 Podcast, entrepreneurs, creatives, community leaders, best friends, wellness-obsessed spiritual seekers, alien lovers...and always ch-ch-ch-changing. We're excited to have you here. If you're enjoying these posts, check out our podcast, our story, and find more education in our shop!

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We're Krista + Lindsey. Co-hosts of the Almost 30 Podcast, entrepreneurs, creatives, community leaders, best friends, wellness-obsessed spiritual seekers, alien lovers...and always ch-ch-ch-changing.

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