How To Market Your Podcast with Social Proof

Summary:

Calling all of our entrepreneurs, biz owners, and podcasters! Using social media to promote your podcast is so important and one of the best ways to do so is by showcasing what others have said about your podcast (or any business).

In this post you’ll learn:

• The importance of marketing on social media
• What is social proof
• Why you may feel resistant to use social proof
• How to collect social proof
• Examples of our social proof

What is Social Proof?

Are you taking screenshots of the amazing feedback and reviews you receive from your clients, listeners, or community members? If not, we highly recommend you do so. 

This concept is known as “social proof,” a marketing tactic that gives potential clients an inside look at what others are saying about the product or service you’re offering. Basically it’s a fancy way of saying, humble brag. 🙂 

If you’re feeling some type of way about sharing social proof, pause and consider why that might be. Is it imposter syndrome or old programming that it’s not “polite” to brag? This is an opportunity to dismantle those narratives.

Think about it this way…you are serving others more by sharing what you do best! When we first started Almost 30, we were more hesitant to share reviews. Now we are super proud and confident in it! 

Check out these examples of Almost 30’s social proof:

How to Collect Social Proof:

There’s a few different ways you can collect social proof (see below), but really, get creative! This is your podcast and business, so whatever feels aligned for you, try it!

Here are some suggestions:

• You can directly ask people who have previously worked with you to write a review. If you’re a podcaster, you can also encourage reviews in your podcast intros and outros.

• You can create a survey on a platform like SurveyMonkey or through Google Forms asking for feedback. 

• One of the easiest ways is to capture (aka screenshot) any nice comments or reviews that were organically written on Instagram, Apple Podcasts, via direct messages, you name it! 

• To make the process even more seamless, create an album on your phone where you store all of the lovely things people have said about your biz. That way when it’s time to post on social media, you can easily find what you’re looking for. You can also showcase these reviews on your website! 

• Make sure to edit and remove last names or ask if the person is comfortable with you sharing their words prior to posting. Some reviews can be super personal, so it’s important to be considerate of any sensitive information that is included. 

If you feel called to, we would love to hear from you and include your voice in our own social proof album. Consider leaving us a review on Apple Podcasts or DM us if you’re loving the podcast or any of our other programs. We truly appreciate it and you so much!