When starting a podcast or any project you’re passionate about, it’s so tempting to want to rush the process — to make it your full-time job right away and jump right to monetizing. But our biggest piece of advice is to be patient and trust the process.
When we started Almost 30, we both had full-time jobs (Krista in the corporate world and Lindsey as a Soul Cycle instructor) and we kept our jobs for two years. Yes, it was stressful at times and we were crazy busy. But looking back, we are SO glad we did this.
It gave us the freedom to build the business organically. We didn’t have the pressure of, ‘How are we going to pay our bills?’ so we were able to focus on the creative process. We threw ourselves into creating content we loved and building a community gradually and organically.
Since we didn’t have immense financial pressure, we were able to build up our content and our credibility for months before we pitched sponsors. And when we did approach sponsors, we did it in a strategic and purpose-driven way. We didn’t feel pressure to take a partnership that wasn’t aligned because we needed the money. Instead, we took the time to think about if each partnership was right for us, our audience, and our brand.
In the long-term, this created a much more sustainable, successful, and fulfilling business. For that, we will always be grateful for our full-time jobs and the beautiful purpose they served.
If you’re thinking of making the leap to entrepreneurship, know that it’s scary but also incredibly rewarding. It can be so beneficial to build your biz as a side hustle until you feel confident to make it your full-time career. When the time is right, you will know it intuitively!
Krista and Lindsey