The New + Noteworthy section on Apple Podcasts is a spot that a lot of podcasters want to be featured on. It will give you major visibility and help new listeners find your show. Apple Podcasts works on an algorithm, so it picks up the newly downloaded and created episodes. That’s why it’s so important to optimize your show and market it at launch.
We’re sharing 4 tips to make sure you’re set up for success!
- Create clean and compelling cover art: Your cover art is extremely important for the New + Noteworthy section. Apple wants this section to be aesthetically pleasing. Make sure your image is high-resolution and your title is clear. (Pro tip: Serif fonts can get lost or blurred. Sans Serif fonts work really well and stand out.)
- Also make sure you’re aware of key dimensions and size your art appropriately. The Apple Podcast New + Noteworthy section on desktop displays at 125 x 125 pixels. Apple Podcasts on mobile displays at 55 x 55 pixels.
- Get the word out: The Apple algorithm picks up on downloaded episodes, so encourage everyone in your network to download your show immediately after you launch. Send an email to your friends and family, post on your socials, and ask your network to share. Don’t be shy about sharing your hard work. The people in your life want to support you!
- Focus on content first: Don’t stress too much about getting on New + Noteworthy right away. So much of that decision depends on the relationship between networks. If you’re not in a network yet (we’re not in one at all!), don’t sweat it. Instead, focus on making sure your content is top notch and growing your audience in an authentic way.
Looking for more guidance on how to make an impact with your pod? Check out the full PodcastPro Program for support and tools to launch and market your show.