5 Ways Podcasting Will Build Your Brand

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Podcasting provides such a unique platform to build your personal and business brand. Not to mention there are a ton of other perks, like establishing your credibility, as well as reaching new audiences and sponsors.

In this post you’ll learn

  • How podcasting can help you build your brand
  • How podcasting promotes content in a unique way
  • How podcasting allows you to provide valuable experience for sponsors
  • How podcasting expands your network and reach
  • How podcasting helps to establish your credibility

The digital age has ushered in an era of opportunity centered around the individual. From blogs to social media, we now have the ability to share our personal stories and pursue our passions in a way that was not possible before. When we started, we had no audience and were working full-time jobs.

It took us a few years and a lot of mistakes to really get into the groove of building our brand, but we are now a global media company with a reach all over the world, focused on helping women through their evolution. This didn’t happen overnight! 

As we have discussed, podcasting is an incredibly powerful way to jumpstart your personal brand and develop a presence. But what about those of you who already have an established presence? Whether you are an Instagram influencer or a YouTube star, expanding into the realm of podcasting is a great way to take your brand to the next level. 

5 Reasons Why Podcasting Can Level Up Your Brand 

1. Reach new audiences

According to Statista, there may be over 100 million podcast listeners in the United States by 2024, growing from 79.5 million in 2020. This translates into a huge group of people just waiting to become your biggest fans. Take it from us, the podcasting community is something truly special.

Throughout our experience with podcast listeners over the years, we have seen so much support, love, and dedication from our audience. Podcasting will allow you to extend your reach and tap into these very audiences. 

2. Diversify your content

Podcasting allows you to create content in a new and unique way. It promotes connection with your audience in a manner that differs from that of social media, giving you the opportunity to share more of YOU.

Because of the nature of podcasts, you can easily create longer-form content that you either might not be able to, or would require much more time and resources, elsewhere. For reference, the average podcast length is around 45 minutes.


3. More opportunity for sponsors

Expanding to a new landscape brings additional opportunities to share sponsored content. This means you can provide more value to existing sponsors. Additionally, you’ll have the bandwidth to take on new ones. 

4. Expand your network

Just like YouTube, TikTok, and Instagram have their own networks, podcasting comes with its own unique community too. Entering into the world of podcasting will introduce you to other podcasters in the space, which gets your name out there and further promotes brand awareness.

Furthermore, connecting with other podcasters opens new doors for collaborations, such as podcast swaps!

5. Establish credibility

Adding podcasting to your repertoire demonstrates your capacity to manage a variety of platforms. It highlights your versatility as well as your ability to break into a variety of industries. Podcasting comes with its own set of skills; mastering podcasting in addition to your other channels shows everyone (your audience, sponsors, etc.) that you can really do it all!


If you’re looking for even more guidance on how to start a podcast or leverage a podcast to uplevel your brand, check out the full PodcastPro Program.

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We're Krista + Lindsey. Co-hosts of the Almost 30 Podcast, entrepreneurs, creatives, community leaders, best friends, wellness-obsessed spiritual seekers, alien lovers...and always ch-ch-ch-changing. We're excited to have you here. If you're enjoying these posts, check out our podcast, our story, and find more education in our shop!

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We're Krista + Lindsey. Co-hosts of the Almost 30 Podcast, entrepreneurs, creatives, community leaders, best friends, wellness-obsessed spiritual seekers, alien lovers...and always ch-ch-ch-changing.

We started this show on our messy closet floors, and now here we are four years later with a top 50 podcast and a community of millions. We’re here to be your guides, friends, and virtual bff’s — and to remind you that you are here for a purpose, and that you’re never alone. 

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