5 Memorable Marketing Techniques That Set Your Podcast Apart

tune in:

apple podcasts

SOUNDCLOUD

SPOTIFY

STITCHER

yOUTUBE

show notes

Hey, We're Krista & Lindsey!

Almost 30 is a place where you can come as you are to learn more about the topics that fuel your conscious evolution. Our mission is to inspire and empower you while still keeping it grounded and fun. We're here for your evolution - even the messy parts!

our story

Explore by Category

Our Partners

Want sweet discounts on some of our Favorite things?

yes please

about the pod

visit the shop

Summary

We share that secrets that we used to turn our show, Almost 30, from a podcast into a global brand and business. Hint: It was smart — and authentic — marketing.

In this post you’ll learn:

  • How to tap into the power of community for authentic marketing
  • Why Facebook groups are a game changers
  • The importance of focusing on your guests
  • How to get the word out about your podcast and brand
5-memorable-marketing-techniques-that-set-your-podcast-apart-krista-williams-lindsey-simcik

From our experience, marking is THE differentiator. Smart marketing amplifies and uplevels your show, and transforms it from a great podcast into an impactful brand. 

We’re not talking about “old school marketing” where it feels like you’re selling aggressively and peddling a product. To us, the power of marketing is telling a story, sharing your vision authentically, and connecting people. That’s the kind of creative and memorable marketing that will help you stand out.


These 5 marketing techniques have been game-changers for us and our brand:

1. Tap into the power of community for authentic marketing

We truly believe that community is everything! There are so many brands out there and so many options for consumers. There are tons of podcasts  — there is only one YOU! What will set you apart is forging an authentic connection with your audience.

The more time and energy you invest in building your brand’s community, the more your audience will trust you and reciprocate with their loyalty. This is a two-way relationship. We make sure to answer every email and every DM and keep an open dialogue with our community always. 

2. Create Facebook groups

One of the ultimate tools to build and tap into your community is a secret Facebook group. It creates a special touchpoint with your audience and it will keep them listening to your show (and telling their friends about it!) because they feel a direct and personal connection to you. Start your Facebook group early, and if you’re the host of your show, engage with the community there consistently. 

https://www.instagram.com/p/CNdr_p6HQHg/?utm_source=ig_web_copy_link

3. Focus on your guests

Your guests offer an amazing opportunity to tap into new communities and reach more people. Pay attention to things like their target demographic and marketing so you can cross-promote with them.

Before you record, mention to your guests that you’d love for them to share the episode with their community when it airs. And then make this really easy for them! Give them assets like links to episodes and episode art so sharing is a no-brainer for them. 

4. Get out there

Attend all the events and meetups you can and take note of what you like about each event for inspiration. Then it’s your turn to host! Throw events that are community-focused. They don’t have to be huge or elaborate; the point is to bring like-minded people together to connect. Meeting people in person is pure MAGIC!

5-memorable-marketing-techniques-that-set-your-podcast-apart-krista-williams-lindsey-simcik

5. Collaborate for dynamic marketing

Reach out to other podcasts that align with our mission and collaborate on crossover podcasts, Instagram takeovers, and giveaways. You can tap into each other’s communities. 

And our biggest piece of advice:

Be authentic and true to yourself in all of your marketing. If it doesn’t feel right to you, it won’t resonate with your audience!

______________________________________________________________________________

Looking for more advice and tools to market and grow your brand? We have all the resources you need with the full PodcastPro Program!

add a comment

+ show Comments

- Hide Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

We're Krista + Lindsey. Co-hosts of the Almost 30 Podcast, entrepreneurs, creatives, community leaders, best friends, wellness-obsessed spiritual seekers, alien lovers...and always ch-ch-ch-changing. We're excited to have you here. If you're enjoying these posts, check out our podcast, our story, and find more education in our shop!

the latest

What are you seeking?

because great conversations start with a question

Visit Site Title FOR YOUR EVOLUTION •

We're Krista + Lindsey. Co-hosts of the Almost 30 Podcast, entrepreneurs, creatives, community leaders, best friends, wellness-obsessed spiritual seekers, alien lovers...and always ch-ch-ch-changing.

We started this show on our messy closet floors, and now here we are four years later with a top 50 podcast and a community of millions. We’re here to be your guides, friends, and virtual bff’s — and to remind you that you are here for a purpose, and that you’re never alone. 

30 Day Transformational Guide

This journal was inspired by the small habits that have transformed our lives. Every day for 30 days, you’ll have a daily affirmation, journal prompt, and ritual to support you.

download

5 Pillars of a Successful Podcast

This guide is for anyone looking to start a podcast, grow their brand, or monetize their podcast. We outline the exact steps and strategies we used to grow the Almost 30 Podcast from a small passion project to one of the top wellness and lifestyle podcasts.

download

The Life Edit Mini Challenge

In these pages, you’ll find 150+ of our favorite affirmations for everything from body love, to career, partnerships, spiritual connection, self love, and more.

Take me there!

DOWNLOAD

Get Us Straight to Your Inbox 

We’ll be dropping in with personal notes, inspo, and exclusive offers (in other words, fun emails you’ll actually want to open).

Email Address