Today’s guest Jaime Schmidt, Founder of Schmidt’s Naturals, is a straight up self-made baller. But building a business that changes lives doesn’t come easy, and Jaime gets really raw and open about the fact that she didn’t know what she was doing for the longest time. But after following her heart + intuition to Portland, Jaime found her calling.
Schmidt’s started with a simple mission, changing the way people think about deodorant, but things are blowing up and they are expanding their scope to changing the way people think about natural. Krista + Lindsey have been using Schmidt’s Naturals for a few months now, and they can vouch that this company is really setting the new gold standard for natural body care products.
Jaime is sweet, kind, and funny as hell – and this episode is an absolute blast! We chat about…
Growing up in 1-800-FUN-TOWN
How Jaime created a niche in natural body care
How the vegan lifestyle + restaurants are starting to blow up
Just not feeling right in your job… and then chasing your bliss!
Cooking up vegan hot dogs + other service industry jobs
When Jaime met her husband almost a decade ago
Where the entrepreneurial spirit comes from
What products + ingredients Schmidt’s uses
Why clean beauty is so important (and the potential health risks of common body care products)
Getting these products in as many people’s hands as possible
Alicia Silverstone being one of Schmidt’s early influencers
When a feature on Fox of all places overwhelmed their shipping system
Producing the products in Portland
Selling to Unilever
Literally going from farmer’s markets to CostCo, with no business plan!!
What Jaime has learned in her relationship
Jaime’s kid’s product development ideas + strong opinions on fragrances
Advice for female entrepreneurs in today’s business environment